Calie Wrona

Journalist | Writer

I can help you build your brand

Skillsets Online/Concise 5 •

Remembering How to Wonder: A Guide to Reclaiming Creativity

I remember being ten years old, lying in the grass, convinced that if I concentrated hard enough, I could hear the Earth spinning. I would spend hours staring at the sky, trying to imagine the vastness of space, the absolute absurdity of existence. I would write poems about things that didn’t make sense—what it must be like to be a cloud, whether or not trees have secrets, and why the number seven feels lucky.
Skillsets Online/Concise 5 •

The Joy of Learning Something New

A few months ago, in a fit of what I can only describe as a Pinterest-fueled delusion, I decided to learn how to crochet. I pictured something out of a Nancy Meyers movie—me, in an oversized sweater, effortlessly looping yarn into a perfect scarf, possibly sipping tea, becoming a more serene and capable version of myself. What actually happened was several nights of swearing at a tangled mess, producing something that looked less like a scarf and more like a textile-based cry for help.
starrdesign •

The Buttered Biscuit

When Anna and Sam Russell, founders of The Buttered Biscuit, set their sights on expanding beyond Northwest Arkansas, they knew they needed more than just additional locations—they needed a strategic transformation. Their vision was clear: refine the brand to its essence, create a seamless guest experience, and optimize back-of-house operations for efficiency and growth. To bring this vision to life, they partnered with us.
We initiated the project with an in-depth customer segmentation study, a...
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